Let’s get one thing clear. There are lots of products on the market that people buy on brand power alone. If you don’t believe me, when was the last time that you came across a friend or relative who bought a car just because it was a BMW, a Porsche or a Mercedes Benz? I’ll bet you that you know at least one person who buys products based on brand alone.

In fact, if you tell people that you bought yourself or someone you know a Hermes bag, I’m sure that you’ll get their attention. Hermes, after all, is a powerhouse brand in the world of luxury handbags and leather goods. That’s how powerful brands can be.

It’s easy to think that since you’re looking for ecig or e-cigarette accessories or consumables like e-liquid cartridges, that brand isn’t all that important. It’s easy to think this way because you can easily dismiss these items a; commodities. After all, when you go through one e-liquid package and moved on to the next, you’re probably just looking at the price or you’re looking at a specific flavor blend that is “close enough.”

Well, let me tell you since you are going to be shopping for something that you are going to be ingesting into your body, it’s probably a good idea to be a bit more discriminating. Despite surface appearances, e-liquid packages are actually quite different from each other. A lot of this turns on which company manufactures that product.

Believe it or not, just because you are looking through several liquid packages that have the same color, the same smell, and the same general taste, it doesn’t necessarily mean that all of these products are one and the same.

You shouldn’t develop the mindset that if you’ve seen one e-liquid product, you have pretty much seen them all. If you were to think that way, you are probably going to waste a lot of money. You have to understand that e-liquid formulations are very different from each other.

It doesn’t matter if they are supposed to be the same flavor. It doesn’t matter if they look very similar to each other. Even the viscosity or texture and flow of the liquid may look very similar or even uniform but it all goes back to a core difference. What difference am I talking about? I’m talking about the experience you get when you use this product.

You have to be very careful because some brands do an amazing job of blending the right e-liquid the right way every single time. They’ve developed a trustworthy brand because you can rely on them for consistent quality.

Unfortunately, this can’t be said across the board. There’s a reason why e-liquids have certain brands. There’s a reason why people seek out these brands.

Let me tell you, they’re not looking to pay extra for these branded products because they have nothing else better to do with their money. They’re not doing that because they’re made out of money. They’re doing that because they know that they are going to get a certain value for their hard-earned money. So should you.

If you think that e-liquids are basically just commodities and there’s really not much difference between them, you haven’t really been enjoying the vapor that you’re drawing from your electronic cigarette. That’s really the bottom line because the e-liquid formulation that you get really differs from manufacturer to manufacture.

Nobody can say that there is a one-size-fits-all or some sort of cookie-cutter choice that is good for all people. Everybody is different. All e-cigarette or ecig users have their own personal preferences. This is why it’s really important for them to seek the very best product based on their personal preferences.

If, for example, you like strawberry flavor, doesn’t it make sense to find the very best strawberry-flavored e-liquid? The only person who can find that ultimate product is you. Two people may like strawberry. They might have that shared preference.

However, when it comes down to it, they will pay attention to different factors. Some people don’t want an aftertaste. Other people like nice, strong nicotine hit when they ingest that vapor. Others are looking for that nice flavor in their mouth right before they exhale.

There are different considerations here. The bottom line is by looking at these differences or looking for these differences, you are able to identify brands that would work for you. That’s the bottom line. You want to look for brands that would produce the kind of experience you’re looking for consistently.

This is very hard to do if you’re just basically going with other people’s recommendations or you’re buying your e-liquids based on what’s hot or what made it to the bestseller list of the online store you use.

You have to make sure that it fits your lifestyle. Everybody is different. Everybody is entitled to their own specific blend and specific flavor.

Unfortunately, when you ignore this, you’re basically selling yourself short. What you’re saying to people looking to sell you ecig-related products is “Just give me what you have.” Does that make any sense?

When you go to a grocery store, do you just say to the staff there, “Just give me whatever food you have available”? Of course not! Maybe you’re looking for bread. It doesn’t mean that they’re going to serve you crusty or moldy bread. Obviously, you’re looking for the very best or at least the best that you could afford.

That should be your mindset. When picking among these different brands, please understand that you’re not just looking at a difference in a logo. You’re not just looking at a difference in the name of the company. There’s a lot going on behind those surface differences.

What’s So Different among Ecig Liquid Brands

How different can these products be? It all boils down to the formulation. Different e-liquids have different fillers and combination compounds. These are added to nicotine. You may think that they’re just adding alcohol or some other basic everyday compound.

However, there are many ways you can come up with these formulations. Even small differences in the proportions or ratios of these ingredients can have a big impact on the overall flavor of the liquid that you are going to be inhaling.

Please understand that you’re going to be putting this in your mouth. You’re going to be savoring this. You’re looking for flavor. This is part of your lifestyle.

Doesn’t it make sense for you to invest a few hours of your time to find the very best brand that will deliver the flavor profile and aftertaste component that best fits your preferences? Once you have found that brand, then it’s time well spent because you can reliably order that brand over and over again and not have to suffer an unpleasant surprise.

Unfortunately, if you think that e-liquids or ecig liquid packages are basically commodities with no difference among them, you’re going to be playing Russian roulette with your electronic cigarette. That’s really the best way I can frame it. No other description can even come close.

Just like Russian roulette, you don’t know what you’re going to get. Sometimes, you’re going to have a good experience. Sometimes it’s going to be in an unpleasant experience. If you don’t like e-liquids that pack aftertaste, that’s exactly the kind of risk that you’re running if you don’t do advanced research regarding specific brands.

Understand that Brands Have Specific Audiences

You may be thinking that if you come across a brand behind an e-liquid that you don’t like, that brand sucks. Think again. Just because it tastes nasty or is not all that pleasant, it doesn’t mean that the product doesn’t have an audience. Obviously, the company behind it is producing it to make money. The fact that this product exists means that there’s enough people out there ordering it.

So, don’t be too quick to dismiss specific brands behind certain products. What’s important is you look for a product that makes sense to you. Once you are able to find that product with that specific flavor profile, look for its brand.

Ask around and do some test buys. See if the company behind the e-liquid or ecig liquid is consistent. If all the e-liquid packages you buy from them taste the same, look the same and vaporize the same, then you’ve got yourself a steady provider. You know that this brand is trustworthy, dependable, and can withstand the test of time.

It may seem that you took a lot of time looking for this brand but, believe me, given what could go wrong and given how random the market could be, that’s time well spent. You no longer have to chase down or take a risk with other brands. As long as you know the brand that you’re going to order and the place you’re going to buy it from, you no longer have to worry about the flavor and the experience your e-liquid brings to the table.

Brands are Important. It takes quite a bit of attention to detail and time and patience to find the right one. The search process is definitely a worthwhile investment of your time and effort.